The majority are in the Developing Phase (45%) with just 3% in Optimizing. This indicates that there is a strong need for greater integration of social networking, permission marketing and customer information management in many e-commerce strategies today. The results shown in Figure 3 also indicates there is significant upside potential for companies who attempt to grow quickly through the integration of social networking, trust-based permission marketing based on

66). Furthermore, social software will only increase in importance in helping organizations maintain and manage their domains of knowledge and information. When networks are enabled and flourish, their value to all users and to the organization increases as well. That increase in value is typically nonlinear, where some additions yield more than proportionate values to the organization (McCluskey and Korobow, 2009). Some of the key characteristics of social software applications

Virgin Airlines -- Financial and Strategic Assessment Financial Assessment Virgin America has quickly established itself as one of the premier airlines operating throughout North America, generating $760M in Operating Revenues as of the close of its latest fiscal period reporting a Net Loss of $19M and operating margin of -1.6%. As Virgin competes in a very price-driven and capital-intensive industry, their latest financial results the exceptionally high pressure on new entrants into

MSFT Skype V Microsoft purchased Skype for $8.5 billion, and immediately critics of the deal questioned the value that Skype could bring to Microsoft (Bright, 2011). Skype was plagued with old technology that it did not even develop itself (Ricknas, 2008; Kharif, 2009). The company's 2009 SEC filing revealed that its financial condition was terrible. While the company has been rapidly increasing its user base, less than 10% of users are

There is also the need to concentrate on the interaction of these personal demographic factors as the foundation for group factors analysis. Group Factors Analysis The accumulated effects of the personal factors defined in the first section of this paper are put into relevance when the social factors are quantified and measured specifically relating to the retail home furnishings industry. One of the most commonly used is the VALS2 methodology (Piirto,

. Lack of tax incentives for infrastructure development including broadband penetration. The key elements of the infrastructure including electricity, telephone and internet service are at time unpredictable in their performance. The biggest weakness of India today is its infrastructure, and with only 30% of the workforce relying on communications links to other nations, India will be forced to spend greater and greater percentages of their GNP on making their infrastructure world class. . Growth of Instant Messaging and